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Originally published in two volumes in 1980, The Printing Press as an Agent of Change is now issued in a paperback edition containing both volumes. The work is a full-scale historical treatment of the advent of printing and its importance as an agent of change. Professor Eisenstein begins by examining the general implications of the shift from script to print, and goes on to examine its part in three of the major movements of early modern times - the Renaissance, the Reformation, and the rise of modern science.
- Sales Rank: #614714 in Books
- Brand: Brand: Cambridge University Press
- Published on: 1980-09-30
- Released on: 1982-03-04
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x 1.61" w x 5.98" l, 2.31 pounds
- Binding: Paperback
- 794 pages
- Used Book in Good Condition
Most helpful customer reviews
42 of 43 people found the following review helpful.
A superb introduction to the effect the printing press has h
By Ari Davidow
We have come to forget that the introduction of the printing press by Gutenberg mattered, or we have come to assume that it directly led to the Protestant Reformation. Eisenstein wondered how true that was, and what other changes the press wrought in European society in the couple of hundred years after the press was introduced. Start with the concept of authorship--once books could be reproduced in quantity, authorship mattered. Then consider the question of alphabetization and indexing. Then think of what happens when travel writers describe native dress--people start believing the books and variations become more extreme to meet the printed word. That's just the beginning. Eisenstein's book is not just an incredible work, well written, about the effect on our culture of the printing press. It is also the sort of book that makes one realize how unimaginable and vast the influence of any invention can have on a society. This book is critical for media studies, history, printing, typography, just to better understand our own society, or for the pleasure of a good, thorough, read.
25 of 28 people found the following review helpful.
Mind-blowing, but a tough slog for lay readers
By Kaitin D. Sherwood
This was a great book! It gave me a real appreciation for how foreign the medieval way of thought is from current -- because of the printing press. If you've read Walter Ong's _Orality and Literacy_, this is similarly mind-blowing.
I will caution, however, that this is a very academic book. She spends a fair amount of time refuting people who disagreed with her. It is also designed for historians. I'm no dummy, but some stuff went over my head. (If you know the following phrases and people, you'll be fine: Plutarch, incunabula, Tridentine, Rabelais, Marlowe, the _Digest_, Cujas.)
I gave it five stars because it was definitely worth slogging through, but I wish I had gotten the abridged version instead.
6 of 9 people found the following review helpful.
Excellent parallels with the Internet
By Nemesis
No, Dr. E did not write in this book about the Internet at all but at least in pages 65-110, you can see the parallels. There is plenty here to chew on and yes, having both volumes together is a whopper but this is at the bare minimum a TOP 10 book for everyone in the Western world because it gets right to the heart of this reality we call "economics".
Excellent history and philosophy reading when you look at it from the right angle. It ranks up there with Drahos - Philosophy of IP, Kuhn's, Sorensen's thought experiments, Thoreau's selected journals, Dewey's how we think and Einstein's ideas and opinions.
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